Posts

The Oracle at Delphi, Your Blog Subtitle, and Three Examples

You’ve settled on a succinct but rousing blog title with decent “click pull”—at least to attract your tribe. Now that your visitor has arrived, your next opportunity to woo lies in your subtitle which should appear in the head-mast of…

The Ex-boyfriend, The Blogosphere, and Why Your Blog Title Matters

Back in college, I had a boyfriend who chided me (he was a fellow poet) for the hours I spent writing journal entries. “If you invested your time instead crafting a poem a day or writing to any kind of outline, you’d have written a library…